Here is BusinessWeek’s take on Joost and it’s future.
…big problem for Joost: It’s pulling in less advertising revenue than anticipated. The company’s business model was predicated on the theory that people watching TV on their computers would be more valuable to advertisers because they would engage better with content and buy more stuff. That’s not panning out.
Joost, the world’s first broadcast-quality Internet television service. (yeah, whatever!)
Update: TechCrunch just reported Blip.tv rec’d some “safety” money (read it here). Geesh! Yo Blip.tv investor(s), might want to think twice; read the above from BusinessWeek, it’s a “hint”.
Source: BusinessWeek
{ 3 comments… read them below or add one }
Yes, Joost is NEXT! We were just talking about this yesterday.
It went from the Venice Project, to Joost.com
There was too much Buzz, too many eyeballs, and by the time they launched ver 2, it was a saturated market.
Adios Joost.com!
Man, this is just like the ending of 99 and the months into 2000. A bunch of companies that have no revenue stream and floated by great ideas and VC find the music has stopped and there are only so many chairs to rush to.
Congrats on taking over the mantle of fuckdcompany.com - sending this site url out to my list.
I think the move to the web-based player is what Joost needed to do, & think they probably will end up fine in the long run. The IPTV industry is very much in its infancy. The proportion of the overall population using IPTV is still really limited, & few people will have built any concrete site loyalty yet.